With a strong marketing spend in excess of R2 million the show is set to draw visitors in the right target market of upper income home owners across the greater Pretoria area.
An integrated proven and successful mix of TV, radio, outdoor, print and public relations are employed in conjunction with an impactful and interactive online and social networking campaign.
With the 2019 Pretoria HOMEMAKERS Expo show theme Raw Comfort, our homes become a reflection of who we are – it is authentically us, stripped of pretence.
A strong media partnership with commercial radio station, Jacaranda FM as well as community radio stations.
We have a targeted television campaign leading up to the show.
Billboards positioned in targeted areas in Pretoria East running 1 month prior to the show. A1 Street Posters, well-located amongst the Pretoria East area and Centurion; booked for 2 weeks prior to the show.
The print campaign is extremely strong and includes Consumer Glossy Magazines and HOMEMAKERS publications.
HOMEMAKERS enjoy a well-established online presence reaching thousands in the right target audience during the expo time via website, email and social media.
Strongly supports the marketing campaign with added promotional and editorial exposure to the event in targeted consumer magazines, newspapers, TV, radio and online. TV crews and journalists visit the Expo on Friday trade day.
A short visitor research survey will be conducted the week after the expo.
Special feature areas at the 2019 Pretoria HOMEMAKERS Expo!
We encourage all our exhibitors to utilise the marketing potential of Social Media when promoting your brand at Pretoria HOMEMAKERS Expo. Follow these helpful tips to get the most out of the Expo.
Please remember to tag the official pages for the HOMEMAKERS Expo. If you tag the wrong pages, your readers won't find the details to the Expo easily, including the directory listing page where your brand will be listed shortly.
Facebook URL: www.facebook.com/HOMEMAKERSonline
Twitter URL: twitter.com/SAHomemakers
Instagram URL: www.instagram.com/homemakers_expo