Expo Marketing
With a strong marketing spend in excess of R2 million the show is set to draw visitors in the right target market of upper income home owners across the greater Pretoria area.
An integrated proven and successful mix of TV, radio, outdoor, print and public relations are employed in conjunction with an impactful and interactive online and social networking campaign.
With the 2019 Pretoria HOMEMAKERS Expo show theme Raw Comfort, our homes become a reflection of who we are – it is authentically us, stripped of pretence.
Radio Campaign valued at R1, 1 million
A strong media partnership with commercial radio station, Jacaranda FM as well as community radio stations.
TV Campaign valued at R100 000
We have a targeted television campaign leading up to the show.
Outdoor Campaign valued at R250 000
Billboards positioned in targeted areas in Pretoria East running 1 month prior to the show. A1 Street Posters, well-located amongst the Pretoria East area and Centurion; booked for 2 weeks prior to the show.
Print Campaign valued at R100 000
The print campaign is extremely strong and includes Consumer Glossy Magazines and HOMEMAKERS publications.
Online Campaign valued at R50 000
HOMEMAKERS enjoy a well-established online presence reaching thousands in the right target audience during the expo time via website, email and social media.
Public Relations campaign valued at over R1million
Strongly supports the marketing campaign with added promotional and editorial exposure to the event in targeted consumer magazines, newspapers, TV, radio and online. TV crews and journalists visit the Expo on Friday trade day.
Visitor research
A short visitor research survey will be conducted the week after the expo.
Special feature areas at the 2019 Pretoria HOMEMAKERS Expo!
Great Social Media Ideas….Let’s work together to achieve trend status for the event to the benefit of all exhibitors!
We encourage all our exhibitors to utilise the marketing potential of Social Media when promoting your brand at Pretoria HOMEMAKERS Expo. Follow these helpful tips to get the most out of the Expo.
- We urge all exhibitors and their staff to ‘‘LIKE’ us on Facebook and ‘FOLLOW’ us on Twitter, pin on our Pinterest board, Follow our Instagram page
- Appoint one or more staff members to handle this important aspect of your own HOMEMAKERS Expo publicity campaign.
- Include @SAHomemakers in all tweets – from build-up to after the show – We are going for a record of tweets and would like to reach trend status for the event.
- Use the Hashtag #hmexpo
- Submit press releases to the MEDIA announcing your upcoming attendance at the 2019 Pretoria HOMEMAKERS Expo and include newsworthy content of interest. Include pr@homemakers-sa.co.za on your contact list as we love to use snippets on social media platforms and seek exposure opportunities for our exhibitors.
- Refer to our website to keep you and your team informed and to seek further exposure opportunities.
Please remember to tag the official pages for the HOMEMAKERS Expo. If you tag the wrong pages, your readers won't find the details to the Expo easily, including the directory listing page where your brand will be listed shortly.
Here are our official links, handles and hashtags:
Website: www.homemakersonline.co.za/expo/pretoria
Facebook URL: www.facebook.com/HOMEMAKERSonline
Handle: @HOMEMAKERSonline
Twitter URL: twitter.com/SAHomemakers
Handle: @SAHomemakers
Instagram URL: www.instagram.com/homemakers_expo
Handle: @homemakers_expo
Hashtags: #hmexpo
